The event held in SIP on Aug 29 brought together a host of experts and scholars from leading auto companies, research institutes and design organizations to seek ways of accelerating transformation and upgrading of the auto industry through industrial designs.

At the event, the participants from Shanghai Jiao Tong University School of Design, MiracoMotor—a company incubated by GAC Group, the user interface design firm ISAR and China Industrial Design Association shared their insights on the global trends as well as current and future application scenarios of industrial designs, and also good practices and achievements of auto design and manufacturing companies.

After that, the participants discussed issues regarding innovative paths for enhancing the value of the automotive industry chain driven by design, collaborative construction of industrial ecosystems and industrial design supporting policies, brainstorming strategies for using designs to improve the competitiveness of auto companies and bettering user experiences.

August 29, 2025