Jinji Lake Hotel Group, an SIP-based hotel group, recently organized a short video editing training session for 55 frontline employees and key staff members from its branches, strengthening their ability to create and manage short video content for their hotels’ advertising on social media platforms.

A lecturer from SIP Institute of Vocational Technology gave the trainees a talk covering the entire short video creation process, including video shooting, content planning and brand image highlighting. The participants practiced skills of making short videos for front desk, guest room service, catering, security and other departments. The training enabled them to produce high-quality 15-second videos quickly.

April 7, 2026